Huge Potential Of Mobile VAS
Sivarama Krishnan, PwC India Executive Director said that mobile VAS in India has huge prospects as the country is yet to reach the point when it comes to broadband penetration. Mr Krishnan also added that India is expected to set benchmarks on VAS similar to that of pure voice segment.
The report titled Value Added Service: The Next Wave covered more than 1000 respondents across 10 Indian cities. It also assessed the present state of VAS ecosystem in the country. Mr Krishnan also said that consumer diversity will also boost VAS market in the country and the landscape will become intensely competitive in coming days.